We build websites that convert, platforms that scale, and products investors trust.
InstanDev is a software studio founded by Kushaal Yadav — helping brands across the USA, Canada, and Australia go from zero to grown, with complex, trust-driven digital products.
See the Work→
I'm Kushaal Yadav.
I started InstanDev because founders deserve a tech partner who treats their business like their own — not another vendor chasing the next invoice.
Every project I take on, I build like it's going to be judged by the toughest investor in the room. Because eventually, it will be.
"I don't build platforms. I build the trust engines behind them."
From D2C growth engines to real-time trading dashboards — I've engineered the complexity that makes people believe in a brand.
Every engagement is a wager on trust. These four sit closest to the studio's core: complexity, clarity, and outcomes you can put a number against.
A D2C brand came to us with high traffic and low conversion. We rebuilt their landing architecture — page psychology, checkout flow, and trust signals — from the ground up.
Outcome
+0% Sales Post-Redesign
Interface design — storefront, product page & checkout flow
Designed and shipped end-to-end — from user onboarding to engagement architecture. Now running with a large, active user base.
Outcome
Large-Scale Active User Base
Interface design — learner onboarding & engagement modules
Built a forex trading interface handling live data streams, real-time state management, and security-first architecture — where every millisecond and every number needs to be right.
Outcome
Real-Time Data · Zero Compromise on Accuracy
Interface design — portfolio, live chart & open positions
Engineered the full funnel behind a coaching brand's sales growth — landing page, ad-to-WhatsApp flow, and conversion copy working as one system.
Outcome
Measurable Revenue Growth
Interface design — ad-to-WhatsApp conversion funnel
Some visuals shown represent UI/UX concept work and interfaces currently in development. Client names and live platforms are withheld per NDA and data-privacy agreements.
Every page I build follows the same architecture: capture attention, earn trust, remove friction, drive action. This isn't decoration — it's engineering.
Attention
Step 01
Trust
Step 02
Clarity
Step 03
Action
Step 04
We define exactly what's being built, and what “done” looks like, before a line of code is written.
Standard web builds delivered in 7 days. You see progress in real time — not just at the end.
Complex builds are broken into transparent phases with clear timelines, so you always know where things stand.
25% released at each phase. You pay for progress you can see — never for promises.
Transparent Payment Terms
Phase-Wise Delivery
Direct Founder Communication
Built to Scale Post-Launch
Let's talk about what you're building.
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